Al Fakher Collaboration With Snoop Dogg to Develop New Flavors

AIR Limited, the parent company of hookah brand Al Fakher.Recently announced a partnership with renowned musician and cultural icon Snoop Dogg to launch a series of new high-end flavors for Al Fakher.

The new product will be launched in multiple markets starting from November 3, 2025. Markets are including international official websites and German platforms. And will combine brand craftsmanship with Snoop Dogg’s personal style to launch multiple exclusive flavors.

Quick overview of key points

1. AIR collaborates with Snoop Dogg to launch Al Fakher‘s exclusive high-end hookah flavor.
2. The new flavor will be launched on international and German platforms starting from November 3, 2025.
3. The product combines carefully selected raw materials with scientific research results.
4. AIR emphasizes that cooperation aims to enhance the influence of hookah culture.
5. AIR has invested over $115 million in product innovation since 2019.

“Cloud 92”“Dogg’s Delight”“Midnight Blues”“Tha G’z Mix”“Money Honey” The taste will be sold globally through hookah.com; Cloud 92, Dogg’s Delight, and Purple Passion will be available on shisha-world.com in Germany.
AIR CEO Stuart Brazier stated that the company hopes to further enhance the global influence of hookah culture through this collaboration.
According to reports, AIR has invested over $115 million in product related research and development since 2019, and has over 100 authorized or pending patents. Its Al Fakher brand holds a high market share in the global flavored hookah market, with an estimated user base of around 14 million. AIR’s business also includes carbon free electronic water cigarette equipment OOKA and B2B e-commerce platform Hookah.com.

Something about alfakher.com company

Al Fakher is one of the world’s most well-known and best-selling brands of shisha molasses, also known as mu‘assel. It is a flagship product from the United Arab Emirates (UAE) and has a massive global presence.
Key Details:
1. Origin and Headquarters:

• Founded in 1999 in the Emirate of Ajman, United Arab Emirates (UAE).
• Its global headquarters are still located in Ajman, UAE.

2. Core Product: Shisha Molasses

• This is a flavored tobacco mixture used in hookahs (water pipes). It is moist and sticky, containing tobacco, glycerol (or honey), flavorings, and sweeteners.
• Al Fakher is renowned for the quality, consistency, and wide variety of its flavors.

3. Famous Flavor Range:

• They offer an extensive portfolio of flavors, from traditional favorites to modern, exotic blends.
• Some of their most iconic flavors include:
• Double Apple (considered a classic)
• Grape with Mint
• Blueberry
• Orange
• Gum with Mint
• Watermelon
• Many limited editions and special mixes.

4. Global Reach:

• Al Fakher exports its products to over 100 countries worldwide.
• It is a dominant brand in the Middle East, Europe, North America, and Asia, making it a true global powerhouse in the shisha industry.

5. Manufacturing and Quality Control:

• The company emphasizes its state-of-the-art manufacturing facilities and strict quality control processes to ensure a consistent and high-quality product.
• They produce both the shisha molasses and the specially designed, quick-lighting charcoal discs used for heating it.

6. Brand Recognition:

• The distinctive red and white packaging with the Arabic calligraphy is instantly recognizable in smoke shops, lounges, and supermarkets (where legal) around the world.

So far, we have not had any business cooperation with AI Fakher company. We are also a very well-known vape manufacturer factory. I hope to have the opportunity to collaborate with them in the future.