Al Fakher Company Acquires German Hookah Brand NameLess

Al Fakher’s parent company acquires German hookah brand NameLess and advances Nasdaq listing plan

Quick overview of key points
1. Acquisition target: German hookah brand NameLess
2. Acquirer: Emirates hookah brand AIR Limited
3. Purpose: To expand the global market layout of flavored hookah and strengthen the market position in Germany
4. Related project: Recently launched Crown Switch rechargeable electronic cigarette system
5. Follow up plan: AIR and Cantor Equity Partners III sign a commercial merger agreement, with plans to list on NASDAQ in the first half of 2026

According to Business Wire, UAE hookah brand AIR Limited (AIR) announced the acquisition of German hookah brand NameLess. After the acquisition, NameLess will join the AIR brand family and develop together with Al Fakher and its product portfolio.

AIR plans to leverage its global distribution network in over 90 countries to promote NameLess’s products, including the best-selling Black Nana – a blend of grape and mint flavors, to the international market.

Al Fakher recently announced a collaboration with Snoop Dogg to develop new flavor products. Markets includes international official websites and German platforms, including the well-known retail website shisha-world.com in Germany. Al Fakher Collaboration With Snoop Dogg to Develop New Flavors

In addition, AIR announced on November 7, 2025, the signing of the final commercial merger agreement with Cantor Equity Partners III, Inc. (NASDAQ: CAEP). After the transaction is completed, the merged company will be listed on NASDAQ in the United States under the name AIR Global Limited (stock code: AIIR), expected to be completed in the first half of 2026 and subject to regulatory approval.

Reference: AIR Strengthens Global Footprint with Acquisition of Leading German Hookah Brand NameLess

Al Fakher vapes also popular in Middle East countries. And they have been built a series flavor and puffs disposable vapes for customers from Middle East countries, Europe, USA.