Alfabet Labs Launched A New Vape Brand ROQY In Russian Market

FLONQ’s parent company launches new vape brand ROQY: two products using hybrid nicotine have been launched in Russia

Products Key Points Quick Overview
1. Formula and Flavors: Both ROQY L and ROQY M use a hybrid nicotine formula (nicotine salt+alkaline/free base nicotine), with 19 flavors available for each.
2. Product positioning: ROQY L specializes in 16ml, approximately 20000 ports+multi-mode+LED screen display; ROQY M features 11 ml, approximately 10000 ports+core atomization+2000 mAh long battery life.
3. Price and channel: Two products have been released on the official website and online and offline channels in Russia, with prices of approximately $30.93 for ROQY L and $117.92 for ROQY M.

From the perspective of product form, the ROQY L and ROQY M vapes are similar in shape to the FLONQ META SMART and FLONQ META LITE, the pop-up series launched by the FLONQ brand, with overall rounded lines.

ROQY L: Using a hybrid of nicotine and 19 flavors in 3 colors

ROQY L: equipped with 16 ml e-liquid, claimed to provide about 20000 puffs, using a hybrid nicotine and parallel dual core atomizer, built-in 850 mAh battery, supports Type-C charging, and offers two usage modes: normal/enhanced; The body is equipped with an LED display screen, which can check the battery level and child lock prompt.

The ROQY official website displays three body colors, each corresponding to a different flavor combination, for a total of 19 flavors. The official website also provides intensity, sweetness, and coolness levels for different flavors.

ROQY M: Using hybrid nicotine, single operation mode

ROQY M: equipped with 11 ml e-liquid, claiming to provide about 10000 puffs, using a hybrid of nicotine and mesh atomization technology, and equipped with a 2000 mAh battery life; The product offers a total of 19 flavors in 4 colors.
ROQY M does not adopt a screen design, only equipped with an indicator light on the side of the product, which can indicate different battery levels through different colored lights.

The hybrid nicotine formula used in the ROQY L and ROQY M vapes combines nicotine salt and alkaline/free base nicotine. The official website describes the hybrid nicotine as “providing a stronger and faster saturation effect”.

At present, both ROQY L and ROQY M have been launched on the ROQY brand website and have been launched through multiple channels in the Russian region. The product price of ROQY L on the Cosmoshop website is around 2500 rubles (approximately 30.93 US dollars); The product price of ROQY M is around 1450 rubles (approximately $17.92).
The ROQY official website also displays in detail the distribution of ROQY brand stores in Russia, covering multiple regions such as Moscow, St. Petersburg, Nizhny Novgorod, Ufa, Chelyabinsk, etc.
Alfabet Labs has stated that it has operations in over 20 countries and sees Russia as a new growth point.