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Release Time: 2026-01-16Writer: DANK SOMKE
With management attributing the reasons to stricter tobacco regulations and tightening market conditions brought about by the increase in consumption tax.

Key points at a glance
• Planned to cut 51 positions at Groot Bijgaarden factory in Belgium.
• Reason: Stricter tobacco regulation and increased consumption tax have made the market environment more difficult.
• Site functions: supply chain, finance, marketing IT、 Business departments such as human resources.

According to the retail detail, British American Tobacco Belgium has revealed its plan to cut 51 positions. The company’s management attributed the decision to stricter tobacco regulations in Europe and the more severe market environment brought about by the increase in consumption tax.
The company is responsible for business functions, including supply chain, finance, marketing, information technology, and human resources departments. At the same time, it was mentioned that the company had about 110 employees before this layoff plan was announced, but the specific number of employees was not clearly stated in the report.
The special working committee meeting is a common practice in Belgium to allow trade unions and employee representatives to obtain information from management when significant personnel adjustments are planned for the enterprise. After such announcements, it is usually necessary to enter a consultation period during which social plans may be negotiated to mitigate the impact on employees.
In terms of reasons for layoffs, the company mentioned the stricter regulatory environment in Europe, including advertising bans, packaging rules, and public smoking restrictions, which have had an impact on sales volume; At the same time, the increase in consumption tax in Belgium and surrounding markets further compresses the profitability of traditional tobacco products.

BAT is facing a contraction in the traditional cigarette market and is shifting towards alternatives such as vapes and heated tobacco. However, this announcement mainly focuses on regulatory and tax pressures, without elaborating on internal efficiency adjustments or specific departmental cuts.
Reference: British American Tobacco plans to cut 51 jobs in Belgium – RetailDetail EU
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