BAT Company VELO x McLaren Formula 1 Team Limited Edition Tin

BAT Company VELO x McLaren Formula 1 Team Limited Edition Tin

Core highlights:

Joint design: VELO is a subsidiary of British American Tobacco (BAT). They have launched a limited edition packaging with a track theme in collaboration with McLaren F1. The packaging is featuring an orange black racing color scheme.
Product price: The price in the US region is about $4.6 per box, while the price in the EU and UK regions is about $7.4 per box.
Market difference: The American version is more cost-effective. For highlighting its large packaging and collectible attributes.
Background of Cooperation: This joint venture continues the global cooperation between BAT and McLaren since 2019.

Through the VELO official website and official social media, it has been observed that the nicotine bag brand VELO under British American Tobacco (BAT) has launched a limited edition design packaging with a track theme around its collaboration with the McLaren F1 team.

Visual style

This collaboration features McLaren’s iconic orange black color scheme and track elements as the core visual elements, applied to the storage and single can appearance of the VELO PLUS series.
The product promotional poster shows that the collaboration between nicotine bag brand VELO and McLaren F1 Team is titled “VELO x McLAREN F1 Team Inspired Design Limited Circuit Edition Tin” (VELO x McLaren F1 Team Inspired Design Limited Edition Storage Can), which is clearly a limited edition design inspired by McLaren F1 Team. The words “LIMITED EDITION DESIGN” and “The Circuit Collection” appear in multiple places on the screen.

Market and Sales Layout

In the US region, this co branded nicotine bag can be purchased on e-commerce platforms such as Nicowick, Northerner, Prilla, etc. According to a search on e-commerce platform Nicowick, each VELO McLaren Tin package contains 5 boxes of 20 nicotine bags, totaling 100 nicotine bags; This “listening” packaging form is relatively rare in nicotine products. The currently known flavors include Spearmint/Wintergreen, Citrus Chill, etc. The price of each listen (5 boxes) of the product is $23, which is approximately $4.6 per box.

In the EU and UK regions, VELO’s official website also showcases the “Circuit Collection” nicotine bag product, with a Sweet Papaya flavor and a price of 6 Swiss francs (approximately $7.4).

The joint edition (canned) in the US region is significantly lower in unit price than the EU and UK versions, about 35% -40% cheaper.
In addition, the United States adopts a one-time whole listening sales (100 pieces) approach, emphasizing larger packaging, cost-effectiveness, and a sense of collection in terms of form and pricing strategy; The European version, on the other hand, continues with conventional retail packaging.
As a comparison, the regular VELO nicotine bag in the UK market is priced at £ 5.49 (approximately $7.29) per box, with 5 boxes priced at around $36.

Brand cooperation background

It is reported that BAT has established a global partnership with McLaren since 2019, and officially announced a renewal in 2024, continuing to serve as the chief partner of the F1 team.