Imperial Tobacco 2025 Interim Report NGP Increases By 15.4%

Dank Smoke always concern with the 5th tobacco company in the word. Ours COO was working for old company JSB vape – one of supplier of imperial tobacoo. Today ,we bring news to you here.

May 14, 2025. Imperial Tobacco released its semi annual performance report for 2025, showing a year-on-year decrease of 3.1% in total revenue to £ 14.604 billion; The net revenue of the new tobacco product business increased by 15.4% year-on-year; The Zone nicotine brand promotion in the US market has achieved initial success. The group has completed the research and development of Pulze3.0 heating tobacco equipment and plans to launch it in key markets in the second half of the year.

Publish the semi annual performance report as of March 31, 2025. The report shows that total revenue decreased by 3.1% during the reporting period, reaching £ 14.604 billion; The adjusted operating profit of the group increased by 1.8% year-on-year, reaching 1.652 billion pounds; Net revenue of new tobacco increased by 15.4%

Highlights of Financial:

1.Total revenue: During the reporting period, the total revenue was £ 14.604 billion, a decrease of 3.1% compared to £ 15.064 billion in the same period last year.

2.Net revenue from tobacco and new tobacco products: Adjusted net revenue from tobacco and new tobacco products (NGP) was £ 3.664 billion, a year-on-year increase of 0.7% and a fixed exchange rate increase of 3.2%. Among them, the net revenue growth of NGP is particularly prominent, with a significant increase of 15.4% calculated at a fixed exchange rate.

3.Adjusted operating profit: The group’s adjusted operating profit was 1.652 billion pounds, an increase of 1.8% calculated at a fixed exchange rate.

4.Shareholder return: The company announced an increase in mid-term dividend to 80.16 pence per share and continues to advance a £ 1.25 billion stock buyback plan.

Traditional tobacco and new tobacco performance:

1.The report points out that although the traditional tobacco business is facing a trend of overall industry sales decline, the Imperial brand has effectively offset the impact of the decline in sales through strong pricing strategies.

2.During the reporting period, the company’s total market share in the five priority markets increased by 6 basis points, exceeding its strategic goal of maintaining market share. Especially in the German market, the market share has achieved significant growth.

In terms of NGP business, all NGP categories (including vapes, heated tobacco, and modern nicotine products) have achieved market share and net revenue growth. Among them:

1.Modern Oral Nicotine Delivery MOND: The successful promotion of the Zone brand in the US market and product innovation in the European market have driven strong growth in this category.

2.Vape products (Vapour): The sales of vapes benefit from the launch of new product forms to support the growth of key markets. For example, in the UK market, the blu bar kit is a rechargeable, cartridge based vape device.

3.Heated Tobacco Products (HTP): The company is expanding its heating product portfolio, for example, launching iSenzia flavored herbal heating rods for the Pulze 2.0 equipment in the

4.European market. The report also mentioned that the company has developed Pulze 3.0 and plans to launch it in the target market starting in the second half of the year.

The Imperial brand is confident in achieving its annual performance guidance.

1.The company expects that, based on fixed exchange rates, the net revenue of tobacco and new tobacco products for the whole year will achieve low single digit growth, and the adjusted operating profit growth of the group will be close to the median of the mid single digit range.

2.The company will continue to invest in new tobacco products to achieve sustained double-digit net revenue growth for the business, while committed to establishing a sustainable and profitable business.