IQOS collaborates with Zamna Music Festival in Mexico

PMI announced that IQOS has established a global partnership with the Zamna Music Festival in Tulum, Mexico through “IQOS Curious X“. The project will be showcased for the first time during Zamna 2026 and is aimed at adult nicotine users. PMI released data stating that IQOS has over 34 million global users; In Mexico, the number of adult consumers has exceeded 140000.

The main highlights include the following:
• Collaboration: IQOS (“IQOS Curious X”) has reached a global partnership with Zamna Music Festival in Mexico, making its debut at Zamna 2026.
• Landing format: The music festival will set up a dedicated area on site to showcase the experience to adult smokers and nicotine users.
• Data Disclosure: PMI reports that IQOS has over 34 million global users and over 140000 adult consumers in Mexico.

According to MARVIN, IQOS, a non combustible heating brand under PMI, recently announced that it has officially established a global strategic partnership with the Zamna Music Festival held in Tulum, Mexico through its “IQOS Curious X” platform. The collaboration will be presented for the first time during the Zamna 2026 event.
The report shows that the cooperation was implemented in a dedicated area at the event site, showcasing products and experiences to adult smokers and nicotine users. Leonardo de Alencar, the head of smoke-free products at PMI Mexico, stated that this type of collaboration aims to expand reach and establish communication with adult smokers and nicotine users.
According to official PMI data:
1. Global User Scale: Currently, IQOS has over 34 million global users.
2. Mexican domestic market: The number of adult consumers in Mexico has exceeded 140000.

Reference: IQOS Curious X ZAMNA: Experiencias musicales para inspirar la transición hacia un futuro sin humo – Revista Marvin

Zamna Music Festival is an electronic music event brand originating from Tulum, Mexico. It is usually held in multiple sessions and consecutive nights during the peak tourist season from the end of each year to January of the following year, featuring jungle open venues and immersive stage design experiences. In recent years, Zamna has also extended its activities to overseas markets, launching different city versions in other countries.

For the heat not burn vape manufacturer list in China. We will produce a dedicated report. Select some high-quality factories, conduct a detailed investigation of their products and backgrounds, and then present them to you. Facilitating your selection of better suppliers.