IQOS Opens Scent Experience Area Flagship Boutique in Philippines

According to People’s Journal, PMFTC, a subsidiary of PMI Philippines, opened its IQOS flagship store in Ayala Business District, Makati City on December 19th. The official statement states that the flagship store is designed as a multi sensory flagship space, targeting nicotine users of legal age.

Quick overview of key points
1. PMI Philippines subsidiary PMFTC opens its latest IQOS flagship boutique in the Philippines.
2. Flagship store positioned as a multi sensory immersive retail space.
3. The store features the first IQOS fragrance experience in the Philippines.
4. Provide limited time non-alcoholic cocktail pairing and equipment carving services.
5. The flagship store will officially open on December 19, 2025.

IQOS’s latest flagship boutique offers a multi sensory experience, including the Philippines’ first IQOS fragrance experience area, and a limited time non-alcoholic cocktail pairing bar and personalized equipment carving station during the opening period. There is also an art wall in the store displaying the upcoming IQOS and ISABEL collaboration project.

PMFTC President Gijs De Best stated that the flagship boutique represents the evolution of the company’s interaction with legal age nicotine users. He pointed out that the space showcases IQOS innovation through scent, taste, personalization, and artistic elements, and is committed to providing a modern, high-end, and immersive retail experience.

Reference: IQOS opens Glorietta Flagship Boutique transforming retail experience for legal-aged nicotine users – Journal News Online

Last month, we also reported that PMFTC, a subsidiary of PMI in the Philippines, has launched the IQOS ILUMA i heated non combustible device in the Philippines. Article: PMI Launches IQOS ILUMA I in The Philippines Advances Smoke-Free
This is a equipped with induction heating technology, a touch screen display, and a built-in “Pause Mode”.
From this series of market promotions, it can be seen that IQOS intends to strive to maintain a larger market share in one of the largest and fastest growing Southeast Asia.

The currently Philippines e-cigarette vape market is expanding. By expected to grow strong through the end of the decade. Some research firms show projections of robust growth from a base in the low-hundreds of millions USD to much larger values by 2030 and beyond.
Estimated market size from 2023 to 2024 is around USD 110–120 million.
Projected by 2030: ~$345 million (18.7 % CAGR) or even higher long-term forecasts toward ~$488 million by 2033.