JTI launches Ploom AURA in Romania Plan Invest 3.7 Billion Euros

According to Romanian media Capital, Japan Tobacco International (JTI) announced the launch of a new heating tobacco device Ploom AURA in Romania, aimed at adult consumers who pursue high-end experiences. The device adopts SMART HEATFLOW intelligent heating technology.It can maintain the true flavor of tobacco without combustion. While significantly reducing smoke and odor emissions.

Quick overview of key points

1. Japan Tobacco International launches Ploom AURA heating tobacco device in Romania;
2. Ploom AURA combines SMART HEATFLOW technology to ensure that tobacco flavor is not compromised;
3. JTI plans to focus on the research and commercialization of heat cigarette technology for approximately 3.7 billion euros in the coming years
4. Public information shows that Romania has become the latest market to launch Ploom AURA after Japan and Switzerland.

At the press conference, Marian Zamfir, Marketing Director of JTI Romania, Moldova, and Bulgaria, stated that Ploom AURA’s design focuses on three core consumer needs – taste, experience, and style. JTI not only brings products, but also redefines the innovation standards of this category. ”

JTI entered the Romanian market in 1993, initially operating under the name R.J. Reynolds and later renamed JTI. The company produces and sells brands such as Winston, Camel, and Sobranie locally. To promote the development of Reduced Risk Products (RRP), JTI plans to invest approximately 650 billion yen (approximately 3.7 billion euros) between 2025 and 2027, focusing on the research and commercialization of heated smoke technology.

JTI announced in early September that its heat cigarette product Ploom AURA was officially launched in Switzerland, marking the official launch of the product’s global promotion. Public information shows that Romania has become the latest market to launch Ploom AURA after Japan and Switzerland.

Reference:Ploom AURA este noul capitol al tutunului încălzit scris de JTI în România – Capital

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