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Release Time: 2026-01-14Writer: DANK SOMKE
Japan Tobacco Corporation (JT) announced the launch of the fourth limited edition color series “Purple Dusk” for the heating tobacco equipment Ploom AURA on January 13th, with a price of 2980 yen including tax, approximately $18.75.
Quick overview of key points:
• The fourth installment of the limited edition color series, “Purple Dusk(紫暮,パープルダスク)”, went on sale on January 13th.
• Pricing at 2980 yen including tax; Starting from January 13th, CLUB JT online and Ploom Shop will sell in limited quantities, and starting from January 20th, it will enter convenience stores and other channels.
• The deep color scheme echoes the atmosphere of the “night view”, paired with a glossy patterned front panel to enhance recognition and “mystery”.
• Previously, limited edition color schemes such as “Water Green”, “Amber Mist”, and “Royal Bronze” have been launched, continuing to update the rhythm of limited edition salad products.

Reference: JT、Ploom AURA限定カラー「パープルダスク」(Impress Watch) – Yahoo!ニュース
The “Purple Dusk” color scheme is mainly associated with dark tones reminiscent of night scenes, and a glossy patterned front panel is added as an accent on the front of the body to enhance overall recognition. This color scheme is also Ploom AURA’s first limited edition color for 2026.
Previously, Japan Tobacco Corporation had launched three limited edition color series for JT Ploom AURA in 2025: Aqua Green, Bronze Royal, and Amber Haze.
Ploom AURA, as JT’s upgraded heating tobacco equipment for “taste performance”, is equipped with the company’s self-developed SMART HEATFLOW technology and supports four modes: “standard, strong, long-lasting, and energy-saving” (product details).

The “Aqua Green” version, as the third edition of JT’s 2025 limited edition color series, is inspired by evergreen forests. The brand hopes to use this color tone to convey the concept of “stopping, taking deep breaths, and restoring vitality in busy daily life”.

The “Bronze Royal” product is the second in JT’s limited edition color series for 2025. The design is positioned as a classic copper brown scheme “dedicated to those who understand real luster”, and its front panel adopts a patterned design with glossy treatment.

The heating tobacco equipment Ploom AURA has launched the first limited edition color series “Amber Haze”. It features a bright yellow color scheme. Contains devices, cleaning sticks, and USB Type-C data cables.
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