Nicotine Pouche SNÜ Launches Three New Fruit Flavored In UK

Nicotine pouche brand SNÜ launches three new fruit flavored products. And be continuing the “friction smell” label to reduce retail losses

The British nicotine pouche brand SNÜ has added three flavors: Wild Cherry, Cherry Cola, and Tropical Punch, covering nicotine strengths ranging from 9 to 60mg. The product packaging continues the “rub and smell” label design.

Quick overview of key points

1. Three new flavors have been added: Wild Cherry, Cherry Cola, and Tropical Punch.
2. Covering four levels of nicotine intensity: 9mg, 12mg, 18mg, and 60mg.
3. The brand claims that the new product does not use the common mint “ice feeling”, but focuses on the fruit flavor experience.
4. The company claims that its modern marketing has driven a 450% year-on-year growth in the brand.
5. The UK will implement the Vaping Products Duty from October 1, 2026, leading to increased compliance pressure in the industry.

According to Wholesale Manager, UK nicotine pouche brand SNÜ announced the expansion of its “Extra Strong” series, introducing three new flavors: Wild Cherry, Cherry Cola, and Tropical Punch, to increase the flavor options for high nicotine intensity products.
The aritcle shows that the new flavor product will offer four nicotine content specifications: 9mg, 12mg, 18mg, and 60mg. SNÜ stated that the three new products emphasize fruit and compound beverage flavors in their flavor design, with Tropical Punch consisting of mango and pineapple flavors, and deliberately avoiding the common mint “coolness” orientation in the market.
Javier Soria De Vicente, Business Development Manager at SNÜ International, stated in the report that the new launch aims to align with changes in adult consumer preferences and expand coverage as nicotine bags gradually enter a wider retail channel. The company also mentioned that its marketing strategy has driven the brand to grow by approximately 450% year-on-year.

In terms of terminal display, SNÜ emphasizes that its packaging continues the “rub and smell” label design, which is used to reduce the risk of consumers opening the can to smell before purchasing, in order to reduce potential losses at the retail end and promote trial use.
According to SNÜ, “rub and smell” refers to a label/coating design with a fragrance: consumers gently rub their fingers on the designated area of the packaging before purchasing, releasing the corresponding flavor aroma, and can roughly judge the flavor by smelling it.
The report also mentioned that the UK will implement a new consumption tax system for products such as e-liquids, known as the Vaping Products Duty, starting from October 1, 2026. The regulatory environment for nicotine related products is expected to become further stringent in terms of taxation and compliance.

Reference: EXCLUSIVE: Snü expands nicotine pouch range with three flavours – Better Retailing