PMI launches IQOS ILUMA I One in South Korea Priced At $45

Philip Morris International launches IQOS ILUMA I One in South Korea

IQOS ILUMA i One details.

1. The new product supports automatic heating and can be used up to 20 times continuously. It weighs only 74 grams and is easy to carry.
2. The new product is now available for sale in 9 IQOS stores, convenience stores, and official online stores in South Korea, with a price of 59000 Korean won (approximately $45).
3.The appearance color is composed of four colors: Qingfeng Blue, Midnight Black, Shiny Terracotta, and Digital Violet.
4.When a dedicated cigarette cartridge is inserted, the device will automatically start heating and is equipped with the “Flex Puff” function, which can run automatically according to the user’s usage mode. It supports up to four additional smoking attempts within a maximum of 6 minutes. In addition, the “SMARTCORE Sensing System” is also applied, which eliminates the need to clean the device after use and provides a simple and smooth user experience.

Philip Morris International Korea stated:

IQOS ILUMA i One is a new product based on technological innovation that combines convenience and practicality. It can be easily used in daily life by adult users with various lifestyles and adult smokers who want to switch to non combustible products at a reasonable price. ”

In February 2025, Feimo International Korea’s “IQOS ILUMA i PRIME” and “IQOS ILUMA i” have received positive feedback in the market.

In April, the company released the first limited edition model of the “IQOS ILUMA i” series, the “IQOS ILUMA i MINERA”. In the same month, Philip Morris International Korea also launched a new product called “SENTIA” nationwide for adult smokers who are new to heated non combustible products, taking an important step in promoting the transition strategy towards smoke-free alternatives.